Openness in Paying for Transport – TravelSpirit White Paper 7

Transport users have long sought to be able to buy transport in one purchase to cover all aspects of their end to end journey. Over the past 50 years there have been many attempts to offer users these services, but most have survived for only a short time or in restricted markets. Technology now offers many new possibilities for more widespread joint ticketing approaches. This paper reviews how opening up payment systems could overcome many of the most important barriers to enable seamless payment for transport across all modes of travel.

Download White Paper

TravelSpirit submits evidence on MaaS to UK Parliament

TravelSpirit recommends openness in written evidence to the UK Transport Committee.

TravelSpirit submitted evidence to the Transport Committee call for evidence on Mobility as a Service last month recommending that the Committee seeks the most open implementation of MaaS possible. Only this approach will accrue the broadest economic and social benefits and ensure access for all, so that those living in rural areas, the disabled, the elderly and the poorest in society — are protected from narrow, self-interest service implementations.

Whilst there are competing definitions of exactly what MaaS comprises, Travelspirit sees that, regardless of what the end state of MaaS looks like, it needs to be based on values of:

  •         Universality, where integrated and connected systems provide a path to sustainable and equitable transport;
  •         Open innovation that rewards sharing information and solutions, to everyone’s benefit;
  •         Global community working to tackle mobility and transport challenges;
  •         Local benefit where positive change is demonstrated at a community level.

In a similar way to the development of the current internet – which would not have been possible without openness in the coding and protocols underpinning it – MaaS requires openness in both technical implementation and business models to allow interoperability, be trustworthy for its participants, and reduce costs and network latency for providers.

Whilst there is significant economic potential from MaaS, with some studies estimating the global market opportunity being up to $1 trillion by 2030, government needs to ensure that an ethos of social and community benefits are embedded within the UK approach to MaaS and its delivery.

Full submission

More about the Transport Committee Inquiry into MaaS

 

image: Wikimedia

TravelSpirit Second Annual Conference

Practical approaches to embedding Mobility as a Service

26 September 2017

Our engaging and thought provoking conference brought together people from across the sectors which are part of MaaS systems including operators, data providers, local and national authorities, consultants and academics. Explore the resources available including workshop summaries and presentations.

Key Resources

Welcome: Chair’s Welcome, Si Ho, TravelSpirit

Keynote: The Opportunity of Open, Peter Wells, Open Data Institute

Case study: Openness in MaaS – UK perspectives

  • Stephan Anescot, MaaS Global
  • Chris Lane, TfWM, James Gleave, Transport Futures
  • Maria Kamargianni / Richard Goulding, UCL Energy Institute Questions

Workshops: Applying openness

Conference papers:

Further resources:

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Presentations

Presentations from the second annual TravelSpirit Conference (26 September 2017) can be viewed below:

Welcome

Developments in MaaS and the framework for the second annual TravelSpirit Conference

Si Ho, TravelSpirit_______________________________________________________________________

Keynote

The Opportunity of Open

Peter Wells, Open Data Institute
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Case Study: Openness in MaaS – UK perspectives

Mobility as a Service, the End of Car Ownership

Stephan Anescot, MaaS Global

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The Openness Index in the West Midlands

Chris Lane, TfWM, James Gleave, Transport Futures

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MaaS Maturity and Openness

Maria Kamargianni / Richard Goulding, UCL Energy Institute
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 Workshops: Applying openness

  

Workshop: The role of openness in commercial collaboration

Discussion from the TravelSpirit Conference, 26 September 2017

James Datson, Transport Systems Catapult

Everyone in the transport system wants information – in increasing amounts of detail. From travellers’ expecting real time updates to their journey times to operators basing service provision on demand forecasting.

This session looked at the types of information valued by three key parts of a MaaS system; traveller, operators and transport authorities.

The workshop participants – drawn from a wide range of operators, authorities and planners – brainstormed the needs of these groups. Whilst some of this information is non-contentious, other elements are commercially sensitive. However all agreed that more open disclosure would benefit the transport system as a whole. At the end of the session the group rated how likely legislation would be needed to create openness and how likely the market would provide it spontaneously.

End User data needs

The group looked at the kind of information that travellers need – and the data that implies.

Real Time Information:

  • Journey information such as real time punctuality, departure time, duration, arrival time, time taken for journey, real time delay and alteration information;
  • Route planning information, forecast real time timetables (not just the next journey), real time journey options from A to B, and route planning that reacts to the network in real time;
  • Qualitative real time information based on traveller needs (and preferences) such as how busy will the train carriage be? Will a later train be less busy? Is it due to rain? Legroom and comfort? Will there be wifi and charging?

Quality, Usability and Reliability:

  • Simplicity: Does it meet my lifestyle and give me value? Does the app work with my diary and other systems? Does it provide door to door service (or at least ensure first and last mile is covered)?
  • Availability: Are services available not just to urban users but other groups e.g. rural users, low income users?
  • Personal and wider impact information is desirable e.g. calories consumed for each modal choice, impact on air quality, effect on the environment;
  • Reliable service reporting: This includes user feedback (c.f. TripAdvisor) and journey time reliability (JTR) reporting.

Pricing:

  • Pricing needs to be transparent and to provide confidence that that this is the cheapest option or best price, and at least clarity whether a railcard/season ticket is better (if not defaulting to cheapest option with use);
  • Total transport cost needs to be clear i.e the sum of all car-bus-train travel per month/year  (including interest);
  • Does it provide payment from one account?
  • Rewards for regular use.

Local Authority data needs

Information:

  • Movement information: Likely journeys, real journey data and the routes people walk/cycle along plus who ISN’T travelling;
  • Sentiment  information: Increasing happiness measures, what incentives work;
  • Actionable insights: Flexible user segmentation, benchmarking data;
  • Subsidies and pricing: Confidence in economic and social value of MaaS, lifetime costs (contract term, not each journey);
  • Service quality: Delays and robustness;
  • Tourism impact: For instance knowledge of who is arriving, when and onward travel options;
  • Efficiency for different groups: Including shoppers, people job sharing, low income groups.

Social and economic impact:

  • Demonstrating how MaaS enables access to education, healthcare, and employment;
  • Potential for partnerships – for instance employers offering MaaS as part of job;
  • Impacts on the area including the effect on public health, social benefits such as sustainable communities, equality and inclusion. How transport coordinates with housing policy.

Service quality:

  • Coverage at the margin;
  • Collision frequency;
  • Crime reduction/ personalisation of safety benefits;
  • Optimise business practices for mobility objectives;
  • Are the needs of the individuals well fulfilled? Are they happy?

Environment:

  • Air pollution/quality;
  • Noise complaints;
  • Impact on congestion.

Operator data needs

Customer Info:

  • Customer behaviour: who is travelling and why? what they are buying?
  • Lifestyle needs of users: What options/alternatives were open to user? What trips do people want to take, but can’t? What area their reasons for travel? How did someone reach their transport choice? Lost sales (& why);
  • Customer needs: What do users want from my services? What services/products can I offer? What creates added value? How do users choose between competing services?
  • Reviews

Service Information:

  • Route information: Trip times (Trip start time +- mins Trip end time +- mins). Is it important to be able to  have a stop off? Can I have more efficient routes?
  • Modal split: What modes a passenger is using over their entire journey and why. Are users using my service as point-to-point or hand-lift to other provider? Could people be on a better transport choice?

Market Information:

  • Total market: Overall passenger movements and market share;
  • Demand: What geographical area is covered and where is there demand for new potential services How are socio-economic changes causing impact e.g. change in shopping habits or working patterns What percentage of users are covered by the chosen operation model? Does the MaaS model provide everything that was provided before its deployment? Information to help identify USP/new USP;
  • Elasticity of demand: Including pricing and price sensitivity – what are my customers willing to pay more for? What incentives change travellers demand?

Starting to look at partnership vs legislation

To round up the workshop, participants began mapping key data needs for each group against the impact and likelihood of partnership (without regulation).

The area in which the group anticipated legislation to ensure openness of data covered was in full operator provision of service information, followed by pricing.

Participants were more optimistic that other essential elements – customer information, and feedback would be shared.

Whilst some people anticipated that sharing information and collaboration would grow the market, other operators were unsure how to make a business case for do this proactively. The group indicated that requiring open service information and pricing would be most effective in creating a level playing field for all within MaaS.

More on open data from the Transport Systems Catapult here.

Workshop: Openness and paying for transport

Discussion from the TravelSpirit Conference, 26 September 2017

Derek Halden, Loop Connections and TravelSpirit UK board member

Presentation:

Workshop:

The technology revolution offers huge potential for connected, flexible and better travel opportunities but global companies battle for power to carve out the monopolies through which the greatest future profits could be delivered. Which company will run the default software for autonomous cars, or the ‘go to’ place to make new types transport purchase?

After housing, in developed countries, transport accounts for the largest element of spending in household budgets. There are very large potential prizes for the winners in transport markets.Technology enables transport services to be bought and sold in an online marketplace, but online purchases still make up only a very small proportion total sales for some types of transport. Travelspirit has been looking at why bus and rail transport, for example, remain so closed. A restaurant, retailer or event provider cannot easily offer promotional free bus or rail travel.

At the workshop representatives from the bus and rail industry got together with policy makers, researchers and technologists to identify a roadmap towards more openness. How could bus and rail travel be sold alongside other transport, other services and retail purchases?

The workshop identified three main things:

The message from transport operators to customers remains that the best value, when travelling on their services is from buying direct. What they don’t tell customers is whether another company could provide a better alternative, or even if the customer has made the best choice in their direct purchase. For rail travel, many ticket prices are are regulated, so there are restrictions on how tickets can be retailed which also constrains openness. Government has cast itself in a consumer champion role, but its initiatives to promote multi-operator ticketing and payment systems and information about prices (including rail ticket price anomalies on non regulated tickets), lack the flexibility that has enabled open user friendly systems in other sectors.

Travelspirit could take on a stronger role to highlight gaps in openness and score bus and rail operations according to their level of openness. The Travelspirit ‘openness index’ is one way to achieve this with specific scoring for the openness of payment systems.

There is a need for an “open internet of mobility” where mobility services by bus, rail, taxi, parking, cycles, car hire and other travel can be traded under clear terms and conditions defining the rights of customers when purchasing through an intermediary. Transport legislation will need to be refreshed to clarify customer rights and responsibilities such as what happens if a service does not meet a defined level of performance. If a taxi is held up in road congestion so a customer misses a train losing out on a cheap rail ticket then is the additional cost paid: by the customer (as at present), by the roads authority (for failing to keep the roads congestion free), or the taxi operator (for failing to complete the journey as scheduled). The potential terms and conditions in the open internet of mobility are immensely complex and it can only be built step by step.

Given that taxi, car hire, bike hire, air services and parking all have current levels of openness and commisson structures for third party sales above that for bus and rail, the promotion of mobility accounts and mobility as a service (MaaS) could tend to boost the competitiveness of the more open options. Progress in making bus and rail ticketing more open will be needed to avoid MaaS being a competitor to potentially more socially efficient transport services.

Travelspirit’s survey of the industry identified that everyone wants a payment system that allows one purchase for all modes of transport. Online marketplaces like Ebay and Amazon have shown that purchasers can find better value when offered more choice, provided the sales are backed up with a clear customer service promise. It may be that if all customers were perfectly informed and all transport operators of equal quality then buying direct would offer better value but they are not. There is value to be added from packaging and bundling transport to help people lead more rewarding lives. The barriers to a more open marketplace for transport are less about technology than about the embedded business models for current transport operation.There were many companies like Loop Connections at the workshop looking to bundle and retail services in new ways. This is a potentially very large market, so collectively all of the companies do better if payment systems can become more open.

Once other consultations have taken place with partners, Travelspirit will publish a roadmap to open payments later in the year.

Further resources:

Open Payments Discussion Paper

Further discussion:

Derek Halden Blog

Smarter Travel LIVE! 2017

MKArena, Milton Keynes, 19-20 Oct

Practical Applications of Intelligent Mobility for Sustainable Towns and Cities

Smarter Travel Live! is one of the highlights of the packed 2017 innovative mobility calendar. TravelSpirit is very much on the agenda. Dr Maria Kamargianni, UCL MaaSLab, will be chairing the session on MaaS in practice, with Chris Lane from TfWM speaking about the development of Whim in the West Midlands.

Book now!

#smartertravellive

Sponsored by: ATKINS | Innovate UK | SYSTRA | TS Catapult

What’s on:

  • Street of the Future Exhibition – a live indoor demo of the latest products that will showcase the future of intelligent transport and street design. See more here.
  • Project Showcase – discover the Smart Mobility projects that are driving progress across the UK and Europe through 80 ‘bar table’ presentations. See more here.
  • Speakers – Over one hundred expert speakers to be announced over the coming weeks (see programme). Keynotes include:
  • David Bragden, Chief Executive, NYC Transit Center
  • Ian Meikle, Director of Infrastructure, Innovate UK
  • Jesse Norman MP, Parliamentary under Secretary of State for Transport, DfT
  • Paul Campion, CEO, Transport Systems Catapult
  • Geoff Snelson, Strategy Director, Milton Keynes Council
  • Stan Boland, CEO, FiveAI
  • Karine Dognin-Sauze, Vice President, Lyon Metropolis
  • Iain Forbes, Head, Centre for Connected & Autonomous Vehicles
  • Philippe Crist, Project Manager, International Transport Forum at OECD

Agenda:

  • Mobility as a Service
  • Intelligent Mobility
  • Accessibility & Integration
  • Customer Experience
  • Data and Applications
  • Smart Ticketing
  • Walking & Cycling
  • Cyber Security
  • EVs and EV Infrastructure
  • Air Quality, Safety and Healthy Streets

PROGRAMME | SPEAKERS | EXHIBITION | TICKETS

 

Whitepaper 3: Autonomy: The role of Robotics and Artificial Intelligence in Public Transportation and Urban Mobility for Cities

A range of autonomous vehicles (AVs), enabled by Robotics and Artificial Intelligence (RAI), are necessary for the evolution of Mobility as a Service (MaaS) as a global resource.

This white paper sets out our initial position and frames the debate around developments in autonomous mobility and how it can shape the new mobility frontier. It identifies concerns about autonomous transport solutions being developed by technologists, without a broader public policy framework. We highlight the risks that this direction of business development poses and how technology-driven innovation may present a serious threat to the vitality of our society.

Whitepaper 3: Autonomy: The role of Robotics and Artificial Intelligence in Public Transportation and Urban Mobility for Cities

Authors: Giles Bailey, Si Ho, Beate Kubitz, Sophie Peachey

International Association of Public Transport promote AVs as key enabler for MaaS

According to a new position paper from UITP, there is an opportunity to enable cities to function with 80% fewer cars, but this will only happen if AVs are introduced in fleets of driverless shared autonomous vehicles of different sizes that reinforce an efficient high capacity public transport network.

Shared fleets, integrated with traditional public transport offer the possibility of a better urban future, cutting noise and environmental pollution, improving traffic efficiency and parking and in the process liberating vast amounts of urban space for other purposes. “When 1.2m people around the world die each year in car-related deaths, 90% of which are due to human error, the road safety benefits are also significant,” said UITP Secretary General, Alain Flausch.

Public authorities must take an active role in the roll-out of AVs to ensure their shared use with measures to encourage shared mobility and limit single car occupancy (eg. road pricing or taxation) and provide ‘Mobility as a Service’ platforms (as whoever controls the platform controls travel behaviour). Trials should also begin on public roads to see how best to integrate AVs into the mobility eco-system and preparations made for the impact on employment as some driving jobs could disappear and others needing specific skills could arise.

For more information: http://www.uitp.org/autonomous-vehicles

Alstom step towards MaaS-on-rail, through acquisition of Nomad Digital

TravelSpirit Foundation ‘gold medalist’ partner, Alstom, have acquired Nomad Digital to strengthen their capability to help the rail industry migrate to Mobility as a Service. Nomad Digital employs around 230 people, and is headquartered in Newcastle (UK), with 13 offices worldwide, principally in the UK, Netherlands, Germany, Portugal, Canada, Australia and the United States. Its turnover represents more than GBP 30 million.

Nomad Digital, founded in 2002 in the United Kingdom, is a world leading provider of passenger and fleet connectivity solutions to the railway industry. Nomad Digital’s solutions include passenger WiFi, innovative Passenger Information Systems and on-board passenger portals, entertainment and media platforms. Nomad Digital’s is an ideal position to fully leverage the integration and convergence of both Rail and Information & Communications Technologies (ICT) required to enable the MaaS revolution in an industry now ripe for disruption [more detail].

For more information on the MaaS Challenge for Rail – led by our CEO, Alex Burrows please read here.

Mercedes lead the way on imagining the future role of bus within a MaaS landscape

What if a bus driver could spend his time helping his passengers, rather than driving the bus? This is the kind of market development innovation Mercedes-Benz are keen to get the UK bus industry to focus on, and plan for, in terms of fleet procurement strategies, in the light of the opportunities being presented by technology that will be ready over 2020-2025 to provide full automation of driving a vehicle on public roads. For more information see this article in the UK’s ‘Business Insider’.